If you're reading this, you're likely a coach who is good at what you do.
You care deeply about your clients. You show up fully. You get results.
And yet something keeps getting in the way of building the business you actually want.
Maybe it shows up like this:
You know your price but something changes the moment you have to say it out loud. You lower it, explain it more than you meant to, or make it easier for the client to say no before they even have the chance to say yes.
You set a goal, feel motivated for a few days, and then find yourself doing everything except the thing that would actually move you forward.
You know you need to be more visible but something keeps stopping you. You overthink the post, second-guess the message, or just avoid it altogether.
You've tried the strategies. You've done the courses. You've set the intentions. And you still find yourself back in the same patterns wondering what's wrong with you.
Nothing is wrong with you.
But something is running in the background that strategy alone can't fix.
Most approaches to building a coaching business focus on the outside. Better messaging. Clearer offers. More consistent content. Set a goal. Take action. And those things matter.
But if the inside hasn't been dealt with, the outside will only get you so far.
Because underneath the hesitation, the inconsistency, the self-doubt, and the income that never quite reflects your actual ability, there are stored experiences and emotions that formed long before you had a business. Beliefs your younger self made that your unconscious mind is still loyally proving to be true.
And until those clear, the same patterns keep showing up. No matter how much you know. No matter how hard you try.
You can see a pattern clearly. You can name it. You can decide you're done with it. And then find yourself right back in the same place wondering why nothing changed.
It's like pulling the top off a dandelion. For a moment it looks gone. But the root is still there underground, and a few days later it grows right back.
That's what most advice does. It focuses on the surface. New strategies. New scripts. New goals. Think more positively. Be more disciplined. Try harder.
But the old story underneath is still there running the show.
Here's why.

Inside your mind imagine there's a hallway like this one.
On one side are doors labeled fear, shame, anger, guilt, sadness.
On the other side are doors labeled trust, freedom, confidence, peace, abundance.
Behind each door is a filing system.
Every experience you've ever had gets sorted into one of those rooms.
Over time, one room fills up more than the others. And whichever room is fullest becomes the lens you see everything through.
Your pricing. Your sales conversations. Your visibility. Your income. Your decisions about what you're worth and what's possible for you.
All of it filtered through whatever door has been filling up and has the most in it.
You don’t do this consciously. It happens automatically.
It's like riding a bike with mud splashed all over your glasses.
You're pedalling forward but you can't see clearly. So you hesitate. You second-guess. You work harder than you should have to. Not because you don't know where you're going. You just can't see.
You stop. You wipe the lens of your glasses clean. And suddenly the path is obvious.
That's what happens when the past clears.
Most approaches to change start with goals and action. I start with clearing the past. Because once the root is gone, it's gone for good. And everything else gets so much easier.
This is the piece I rarely see addressed in coaching, courses, or business advice. They teach strategy or mindset or hustle but they skip the emotional layer underneath. Yet it's those stored experiences and emotions that keep the old beliefs alive and the old patterns running.
When you clear those experiences and the emotions wrapped up in them, the beliefs tied to them naturally change. You don't have to force new thoughts with affirmations or convince yourself to feel differently.
You simply stop seeing through the old lens.
And from there, everything changes.
Want to understand the deeper mechanics behind why this happens - how beliefs form, why patterns feel automatic, and how your past becomes the lens you see your business through?
The When Money Gets Weird Starter Kit walks you through all of it.
Download it here: [Coming Soon]
This is the philosophy behind The Breakthrough Method.
Most approaches start with strategy. This one starts with you - specifically, with clearing whatever has been getting in the way so that everything else can actually work.
There are four steps. Each one builds on the one before it. And the most important step of all is the first, CLEAR.

Before we set values, choose goals, take action or talk strategy, we CLEAR the past.
This step is about releasing the emotional baggage you've been carrying for years. Old experiences. Old stories. Old meanings your younger self made about money, worth, and what's possible for you.
The beliefs and nervous system responses that formed back then and have secretly been running the show ever since.
Those things don’t disappear just because you understand them.
They live in the unconscious mind. In your reactions. In your habits. In what feels safe and what feels risky. And you can see them clearly in your results.
So instead of trying to consciously “think” your way into new results, we go to the root and clear whatever is there.
The stored fear. The shame. The guilt. The pressure. The beliefs. The survival patterns.
The hallway doors that have been getting fuller for years. The mud on the lens. The root under the weed.
When those emotions release, the beliefs tied to them release too. You don't have to force new thoughts with affirmations or convince yourself to be different.
The old lens simply isn't there anymore.
And once that happens, everything changes and becomes easier.
Clarity returns. Decisions feel cleaner. Action feels inspired.
That's why we clear the past first. Because nothing else works properly until we do.

Once the past is cleared, something interesting happens almost immediately.
Your mind gets quieter. The emotional charge around the things you've been struggling with is gone. And for the first time in a long time, you're no longer making decisions through the muddy lens and old hallway doors.
That’s exactly why the second step is to CHOOSE.
Because setting goals while you're still looking through a muddy lens doesn't really work. If you're still bracing or protecting yourself, the goals you set will come from that same place.
They might sound logical on paper, but underneath they're still shaped by fear, scarcity, or the need to prove something. And your goals will shrink to match that.
When that happens, goals feel forced. You hesitate. You second-guess. You lose momentum.
You're not doing anything wrong. It’s because the goal wasn't set from a clean place.
After you clear the past, it's different.
You're no longer choosing from old hallway doors or outdated beliefs and stories.
You're choosing from who you are now.
From clarity. From calm. From peace. From truth.
So instead of asking "what should I want?" or "what feels safe enough?" we slow down and ask better questions.
What matters to me now? What do I want my life to feel like? What do I want my business to support?
Not just financially, but emotionally, relationally, and internally.
Because what we're really building toward is rarely just the number or the goal itself. It's what it gives us.
More clients. Consistent income. A business that feels good to be in. Freedom. Safety. Choice. Peace. Time. Impact. The ability to do work you love and actually get paid well for it.
This is where we consciously decide the direction we want to move in and set intentions from a clean slate.
And when your unconscious mind isn't fighting you anymore, something powerful happens.
Your goals start feeling natural. Clear. Obvious. Aligned.
Like you're finally moving toward something that actually means something to you.
That’s why we CLEAR first, and then we CHOOSE.
Once the past is cleared and you've chosen what you want, something else begins to happen.
You no longer have to make yourself take action. You naturally want to MOVE.
You know what matters and you know what you're building toward. And you're excited about it.
It's like finally seeing the goalpost on the field. Before, you were kicking the ball around hoping it would land somewhere good. Now you have a direction. Something real to aim for that you actually believe in.
When you're operating from old fears, old beliefs, and old experiences, action feels hard. You procrastinate. You overthink. You start and stop. Or you push so hard you burn yourself out trying to force results that never quite come.
But once your emotions, beliefs, and nervous system are on board, action feels different.
Lighter. More obvious. Exciting.
You're not sabotaging yourself anymore. You simply take the next step because it makes sense and feels right.
This is what I call inspired action. Following the nudges and inner knowing. Moving forward in ways that feel good and congruent.
Sending the email.
Raising the rate.
Having the conversation.
Showing up consistently.
Launching the idea.
Doing the thing you already know you need to do because you actually want to.
And here's the part most people don't realize about action.
Action isn't about getting it perfect. It's about getting feedback.
There's a saying I love: there's no failure, only feedback.
Every step gives you information. What worked. What didn't. What felt right. What needs adjusting.
Movement creates clarity and clarity creates confidence.
If you stay still, you stay stuck in your head trying to figure everything out. But when you MOVE, life responds. You learn faster. You refine. You get better. The path reveals itself as you go.
You don't think your way into clarity. You move your way into clarity.
And with each step, the next step becomes obvious.
That's how momentum builds naturally.
Once you're moving and taking action, getting feedback, and learning what works, there's one more piece that locks everything in.
Who you're BEing while you take that action matters just as much as what you're doing. If not more.
This step is about BEcoming. Embodying and integrating the version of you who already has what you say you want.
It's about anchoring and deepening the identity that’s already begun. Because your life will always rise or fall to match who you believe you are.
So instead of only focusing on numbers or goals or outcomes, we focus on embodiment.
How does the version of you who already has the clients, the income, the freedom, the business that feels good to be in - how do they think? How do they decide? How do they carry themselves? What feels normal to them? What's their environment like? What would they do?
And most importantly, how does it feel to be them?
We spend time there on purpose.
Visualizing. Feeling it. Allowing it to become familiar.
Because your unconscious mind doesn't know the difference between something vividly imagined and something physically real and happening.
So when you rehearse your future emotionally, it starts to feel safe. And remember, the unconscious mind loves safe and familiar.
When something feels safe and familiar, you naturally begin to act differently.
Your standards rise. Your boundaries strengthen. Your decisions get cleaner and quicker. Your ideas expand.
You start showing up, deciding, and taking action from that future version of you. And the gap between who you are now and who you’re becoming starts to collapse.
This is where it gets exciting because MOVE and BECOME start working together.
You take action and get feedback. You embody the future version of you and expand. Then you move again from that expanded place.
Back and forth. Forward momentum. Up, up and away.
Until one day, the future you imagined simply becomes your normal life.
This is how change works. This is how identity shifts. This is how you stop chasing results and start living them.
First you CLEAR the past.
Then you CHOOSE.
Then you MOVE.
Then you BECOME.
Each step builds on the one before it. And clearing the past is the most important step of all.
When you clear the past first, everything else gets simpler. You’re no longer setting goals through the emotional lens of your past. You’re choosing from clarity.
You end up with goals you care about. Ones you’re excited to wake up every day and move toward.
Clarity comes faster, action feels easier, and progress starts to happen more naturally.
It’s simply about clearing what’s in the way. Because nothing else works properly until that is done.
It’s like that saying, “What got you here, won’t get you there.”

It's kind of like a rocket launch. It goes straight up and picks up speed, then the extra weight starts falling away so it can keep climbing higher and move faster until it reaches its destination.
That's how this works.
You let go of the past. All the things you know that happened that created the story that's been running in the background, and all the things you don't know that happened. Because everything that happened before brought you here.
And if you don't like here, then your past is present and signalling to you that it wants to be cleared. And you most certainly deserve that.
De-weight the rocket, because you, my friend, are going places.
The Breakthrough Method is the foundation of everything I do.
And how deeply we go depends on what you need.
For targeted breakthroughs like Get More Yeses - The Pricing Breakthrough for Coaches, we work specifically within the Clear step.
Because the problem is specific, we go straight to the emotions attached to that moment and release them. Precise. Focused. No digging through your entire history.
Just a clear, targeted release of what's been showing up in that one area.
For a full Money Mindset Makeover or Business Mindset Makeover, we use the complete Breakthrough Method. All four steps.
We go deep into your history, your beliefs, your identity, and your vision. We clear everything that's been running in the background across your business, your relationship with money, your visibility, your confidence, and your income.
This is the full transformation.
____________________________
Both are powerful. The difference is simply scope.
If you're ready to find out which one is right for you, I'd love to hear from you.
[Get More Yeses – The Pricing Breakthrough for Coaches]
[Book a coffee chat for Full Breakthrough Sessions]
I help coaches stay confident when money enters the conversation, so they get more yeses (aka more clients).
I’ve been coaching for over 13 years now and my work comes from lived experience.
I've lowered my price mid-sentence, overgiven to prove value, hesitated on sales calls, avoided follow-ups and financial tasks, and said yes to clients I knew weren't a fit.
I've been in the messy beginning and middle of building a coaching business and know how noisy it gets. Whether it's everything coming at you from the outside or everything happening inside your own head.
I work at the emotional and unconscious level where the hesitation, the overthinking, and the self-doubt are actually formed, so they stop showing up in conversations, decisions, and day-to-day business.
I’m a former Corporate Securities Paralegal turned world traveller, raised on a farm, fueled by coffee, and happiest in the sunshine.
I'm originally from Canada and have lived and worked across six countries on four continents and counting.
Thanks for being here. I'm glad this found you.
