You're good at what you do and you know what you want to charge.

And the moment money enters the conversation, something inside you takes over and you either get weird and awkward or start saying and agreeing to something you never meant to.

  This starter kit walks you through exactly what's going on in that moment and why it keeps happening no matter how hard you try.  

You'll understand why it feels so automatic, where it actually came from, and why strategy alone (scripts, messaging, all of it) hasn't fixed it.  

And when you go through the 15 signs, you'll see exactly where your block lives:  

Before the call, on the call, after it, or somewhere in between, so you know what's actually going on and how to stop it.  

I help coaches, solopreneurs, and small business owners stay confident when money enters the conversation, so they get more yeses (aka more clients).

I’ve been coaching for over 13 years now and my work comes from lived experience.

I've lowered my price mid-sentence, overgiven to prove value, hesitated on sales calls, avoided follow-ups and financial tasks, and said yes to clients I knew weren't a fit.

I've been in the messy beginning and middle of building a coaching business and know how noisy it gets. Whether it's everything coming at you from the outside or everything happening inside your own head.

I work at the emotional and unconscious level where the hesitation, the overthinking, and the self-doubt are actually formed, so they stop showing up in conversations, decisions, and day-to-day business.

I’m a former Corporate Securities Paralegal turned world traveller, raised on a farm, fueled by coffee, and happiest in the sunshine.

I'm originally from Canada and have lived and worked across six countries on four continents and counting.

Thanks for being here. I'm glad this found you.