About Me

Hey there!

I'm Paige Royal, and I help entrepreneurs, coaches, and professionals break free from the spiritual, mental and emotional blocks that are holding them back from creating the success they desire. I specialize in business, life and money mindset through powerful techniques like NLP, Neural Emotional Recoding (NER), and hypnosis.

My journey didn’t start with business coaching. I began as a cycling and nutrition coach, passionate about helping people achieve their fitness goals. But here’s the thing: I quickly realized it wasn’t about the calories, the bike rides, or the training plans. It was about how my clients thought about themselves, about their goals, and about what they were capable of. Their inner dialogue was keeping them stuck.

That’s when I found my true calling—not just helping people get fit, but helping them get out of their own way. I became obsessed with how people could shift their mindset to break free from old patterns and truly step into their power.

After six years in my first business, I decided to go all in as an NLP mindset coach in 2019. Since then, I’ve guided dozens of entrepreneurs through the process of rewriting the beliefs and emotions that were preventing them from achieving the freedom, confidence, and financial success they deserve.

Here’s what I’ve learned: You already know what you need to do. You’re smart, capable, and driven. But there’s usually one thing standing in the way: The story you’re still carrying from the past ... especially the one you thought you let go of already.

This is the thing that’s keeping you on the mental and emotional rollercoaster of business, life, and money. When you let go of the past—when you give yourself permission to own who you truly are and trust your worth—everything shifts. You start to show up differently. You make clearer decisions. And you stop holding yourself back from what you’re truly capable of.

I know what it’s like to feel like you’re stuck, playing small and working hard but getting nowhere. I spent years following all the “rules” and trying to fit in. But I always felt like something was missing. It wasn’t until I gave myself permission to break free from the rules, trust my instincts, and build my life and business on my own terms, that everything changed.

Now, I live in Costa Rica, and I run my business exactly how I want to. And the best part? The clients I work with—those who dare to break free, show up authentically, and fully own their worth—are doing the same.

If you’re feeling stuck, overwhelmed, or unclear on your next steps, I’ve been there. This is your chance to get off that emotional rollercoaster, for good.

Whether you’re just starting your business, juggling a side hustle, or looking to scale to the next level, you don’t have to do it alone. I’m here to help you alchemize and clear the spiritual, mental and emotional blocks that have been holding you back so you can create the life, business, and financial freedom you deserve.

If you’d like to hear more about my journey and how I’ve navigated these same challenges, I invite you to check out these videos where I share my story and the lessons I’ve learned along the way.

Fun & Random Facts About Me

Born and raised on a beef farm in Creemore, Ontario, Canada.

Coffee is life—almond milk and maple syrup, always. IYKYK.

I once bungee-jumped off the highest platform in the world (at the time) in New Zealand, despite being terrified of heights.

I’ve sold everything I owned three times to embark on epic adventures:

-> Moved to London, England, for two years and traveled the world.

-> Left Vancouver, BC, to learn Spanish in Guatemala for six weeks, spent three months in Costa Rica, and eventually moved back to Ontario.

-> Bought a teardrop trailer (Foxy Cleopatra) and a gold van (Gold Member), living out of them for five months in Arizona.

Tiny homes and the tiny living lifestyle? Obsessed.

Winter and I don’t vibe, but summer? We’re inseparable besties.

Before becoming a business owner, I worked in Corporate Securities as a legal assistant and paralegal for over 20 years.

Cycling is my meditation. I love road cycling and mountain biking, and fun fact: I used to weigh 200lbs—cycling helped me release the weight and maintain it.

I’m a nutritionist and a graduate of the Canadian School of Natural Nutrition in Vancouver, BC.

Wanderlust runs deep—I've traveled to 38 countries (and counting).

Costa Rica has my heart. My first business was named after its famous phrase, Pura Vida.

Speaking of my first business: I ran a cycling and nutrition coaching program for women, hosted retreats and clinics in Southern Ontario, and led a weekly women’s road cycling group, The Pura Vida Mavericks.